by franky-loveaudrey | Nov 25, 2025 | Creative Working
As a small business copywriter, one of the things I help my clients get to grips with is viewing their products and services through the eyes of their dream clients. Why is this so important? Because what we think we’re selling often isn’t what our customers are...
by franky-loveaudrey | Oct 29, 2025 | Creative Working
I’ve hardly blogged at all in 2025. Ok, that’s not strictly true. While there hasn’t been much demand for website copy this year, my done-for-you, long-form content creation service has been very popular. Every month, I’ve been writing at least 10 blog posts for my...
by franky-loveaudrey | Jun 26, 2025 | Creative Working
5.00am It’s a warm Tuesday in June and I’m awake long before my alarm is due to go off. I stumble out of bed, literally, badly stubbing my toe in the process. I hobble downstairs to make myself a cup of tea, trying my best not to wake the rest of the house on my way...
by franky-loveaudrey | Mar 20, 2025 | Creative Working
At a recent networking event, I bumped into a fellow small business owner I hadn’t seen in a while. During our conversation, they mentioned they’d received a chronic illness diagnosis since the last time we spoke. After listening to them describe some of the...
by franky-loveaudrey | Feb 7, 2025 | Creative Working
Should I start a Substack for my small business? I asked myself this question repeatedly over the last few years. Charlie and I recorded multiple episodes of Friends with Business Benefits addressing the same dilemma. You can listen to them here and here. {You’ll...
by franky-loveaudrey | Jan 6, 2025 | Creative Living, Creative Working
I’ve been writing a version of this post since 2010 and in that time it’s become one of my favourite new year rituals. With a long list of client work to get through in January, it’s tempting to neglect my own content and throw myself into creating for others. But...
