It was a fairly miserable Saturday morning. London was looking decidedly bleak, all doom-filled skies and depression. The murky clouds spewed out that horrendous fine drizzle that looks like nothing up close but leaves you soaked through and bedraggled. We – my sister and mother and I – clambered off the tube and begun the ascent to ground level at Oxford Street station. It was early October. The pavement was heaving and the shops already buzzing with the electricity of Christmas and all that comes with it.

I wasn’t looking for my wedding dress that day. At least not in an official capacity, anyway. I suspect most brides-to-be keep one eye on ‘the dress situation’ from the moment that precious ring is slipped on their finger.  It’s just always there in the back of your mind, whatever you happen to be shopping for.  Either way, I certainly didn’t expect to find mine hanging in the women’s wear section of John Lewis a whole 18 months before my wedding day.
I think I had probably envisaged something a little more Sex and the City. You know, the dress montage? From the movie? Carrie gets to model all those designer wedding dresses for Vogue and she looks fabulous in them all and her friends are there and they’re all sipping champagne and then Samantha cries and they all know the Vivienne Westwood one is THE ONE. Yea, just like that. All glamour and designer tags…

Instead, my mother picked up the coat hanger, draped the long swathes of fabric over the crook of her arm and led the way to the changing room. We even queued. My sister wedged herself into the tiny cubicle with me and helped do up the zipper. Uh huh, it has a zipper… no pearl buttons, no corset to cinch … just a plain old zipper.
I had half expected it to be too big. I’m a little on the scrawny side and sometimes high street sizing refuses to co-operate with me. But as my sister stepped back and I spun round to look in the fluorescently lit mirror I could tell it was perfect. It had the slinky silhouette I’d pictured for myself, and the delicate puddle train I’d imagined. There was lace and sparkle which I hadn’t considered, but when faced with it in the reflection in the mirror it just seemed right.
My sister approved and my Mum nodded encouragingly as I stepped out of the cubicle. There was no champagne, no tears, but a small crowd of sales assistants gathered at my end of the changing room and showered me with compliments. A party of shoppers a little further up poked their head round the curtains of their changing rooms and told me I looked beautiful, stunning. I was aware I couldn’t stop smiling.
But this couldn’t be the dress, my dress, could it? I mean, it was just so, so … cheap.
I doubt I’m alone in having had designer aspirations for my wedding day attire. And I’m sure my Mother isn’t the only Mother to tell their daughter to shop with her heart and not her head for this particular frock either. ‘Look at the price tag last’ she had told me as I slipped on an expensive Jenny Packham number a few weeks previously. What I realised was, the same rule applies if you find yourself shopping at the other end of the bridal market.

In that moment in the changing room I felt fabulous. The price tag was irrelevant.

In an attempt to stop the whole thing feeling too impulsive, my Mother suggested we paused to eat lunch. As I devoured the reassuring bowl of pasta I couldn’t get the image of the dress out of my mind; how I’d looked in it, how I’d felt, how I’d glided along the aisle of the changing rooms secretly humming ‘here comes the bride’ in my head.

So, when we were through with lunch, I bought it. I took it home on the tube in a John Lewis carrier, clutched to my chest as I sat in the crowded carriage all the way back to south London.

And you know the best thing about buying a ‘cheap’ dress? There’s plenty of money left over for shoes.
Mine start with a ‘J’ and end with ‘Choo’. And they cost more than the frock.

Carrie would be proud.

Loveaudrey xxx
‘Eve’ dress from Phase Eight {they no longer stock this style but the ‘Elizabeth’ is similar}, ‘Lace’ shoes by Jimmy Choo and head band by Magpie Vintage
Photography copyright (c) 2012 Eliza Claire

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